Interpack Düsseldorf 2002
“Technoartvideo” has been realized by the artist Laura Ambrosi, already present through other interventions in the packaging world. It recalls the cover on ItaliaImballaggio and its participation in the exhibition ImmagineImballaggio at Ipack-ima 2000 in Milan.
The video retracts the soul of the company, a view from a different eye, which may be to an artist…
Images veiled and nuanced, colored and marked by the rhythms sped up the machines, take the visitor beyond the reality, transport it in a context more emotional. The intent of the artist was to re-see, modeling, shaping the packaging, encompassed by an optical eccentric compared to the real world of production. Even for a few moments trying to detach from the frenetic do to share the feelings that evokes the juxtaposition between the unconditional freedom of art and the rules of the technology.
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